Introducing the InauguralJubilee Bowl
This December, history is being made in Nashville. The first-ever Jubilee Bowl kicks off as a premier HBCU postseason football game.
A Historic Moment for HBCU Football
The stage could not be bigger: the first football event ever played at GEODIS Park, broadcast live nationwide on The CW Network.
Premier HBCU Postseason Game
With only a handful of HBCU postseason games in existence, the Jubilee Bowl instantly becomes a marquee event.
Tennessee State University Committed
TSU has already committed to play, setting the tone for an unforgettable night of football, culture, and community.
Built for Growth
Backed by a multi-year partnership with GEODIS Park and full support of the city, the Jubilee Bowl is built to last.
GEODIS Park
The state-of-the-art home of Nashville SC will host its first-ever football event, creating a unique and memorable experience for players and fans alike.
Partner Opportunities
*All partner opportunities can be customized to fit the needs of each individual organization.
"The [Brand Name] Jubilee Bowl"
Legacy branding with long-term visibility, reaching HBCU alumni, fans, influencers, and national partners.
- • Full naming rights to the event
- • Co-branded logo on field stencils and end zones
- • 6 30-second commercials during broadcast
- • Website, lanyards, media credentials
- • Concert stage and kickoff screen
- • 10-second co-branded animation every game quarter
- • Custom branded "Presented By" video campaign
- • 10 Premium Game + 10 VIP Concert Tickets
- • Full-page feature in official program + digital insert
- • 3-month post-event usage rights for recap content
Bonus: Right of first refusal for 2026 naming rights.
Lead brand moments during high-traffic events and receive targeted fan engagement + media coverage.
Co-branded title for one major event:
- ○ Tailgate
- ○ Jubilee Market & Expo
- • 1:1 brand activation space (curated for experience)
- • 6 Premium Game Tickets + 6 VIP Concert Tickets
- • 60-second branded video played before and after main game
- • Brand mention in 5 press placements + 2 social video clips
- • Logo placement on commemorative merch
- • Sponsored alumni scholarship or award presentation
Bonus: Access to VIP Green Room to network with artists, execs, and athletes.
Own cultural touchpoints that matter: music, fashion, and Black creativity.
- • Sponsored music or art activation (e.g. "The [Your Brand] Soundstage" or "Fashion Lounge")
- • Inclusion in recap documentary-style video with logo watermark
- • 30-second branded video in digital stream + 2 event screens
- • 1 branded content collab with Jubilee Media Team (e.g., 60-sec IG Reel + TikTok)
- • 4 Premium Game Tickets + 6 GA Game Tickets
- • Brand mention in at least 3 influencer posts from our network
Bonus: Host a private 15-person brunch or mixer during the weekend with guest list support.
Designed for brands who want strong social impact + visible community investment.
- • Scholarship named in your company's honor
- • Full-day premium vendor space at Jubilee Market (10x10 or equivalent)
- • 2 Premium + 6 GA Game Tickets
- • Logo on Jubilee Bowl "Community Wall of Legacy" (on-site + online)
- • Official digital thank-you post + team-delivered video recap with metrics
- • Listing on website + official program + post-event impact report
Bonus: Feature in "Community Partner Highlight Reel" shared post-event.
High-value, low-cost entry for brands wanting direct customer engagement and social proof.
Choice of:
- ○ Branded photo wall
- ○ Sampling station
- ○ Shared themed lounge or hydration station
- • 2 GA Game + 2 Concert Tickets
- • 1 shoutout via DJ or host
- • Inclusion in "Fan Favorite Activations" video recap (w/ brand tag)
- • Logo on select directional signage and website
Bonus: Digital content folder with photos/video clips for your own use. (Use of footage must be approved by Jubilee Bowl staff.)
Be part of the Jubilee legacy with small business visibility and community positioning.
- • 2 GA Game + 2 GA Concert Tickets
- • Group vendor tent (shared space at Market)
- • Name/logo included in:
- ○ Printed "100 Champions Wall" on-site
- ○ Digital tribute banner on website
- • Featured in grouped thank-you post on Instagram
Bonus: 100 partners get a private early access link for 2026 tickets + merch discounts.
MISSION
HBCU Football Playoff events, while raising the profile of HBCU football, is designed to promote higher education to urban youth through exposure to college and career readiness programming resulting in admittance and scholarship awards.
Proceeds from this event will benefit the participating universities (HBCU NCAA Div. I football programs), both the United Negro College Fund and Thurgood Marshall College Fund.
The HBCU Football Playoff is designed to showcase HBCU Football in state of the art stadiums across the country while connecting urban communities to the game of football and HBCUs.
EST.
ECONOMIC IMPACT
EST. ECONOMIC IMPACT
| Attendance | 21,500 |
| Out-of-Town Visitors | 32.6% |
| Hotel Room Nights | 12,500 |
| Out-of-Town Spending | $13.56 |
| National TV Viewership | 1.4 Million Viewers |
| Total Economic Impact | $13.3 Million |
This figure estimates the direct spending by visitors and participants, as well as the indirect and induced economic activity generated by the Jubilee Bowl.
MEDIA PARTNER | GAME DAY OPPORTUNITIES
The 2025 HBCU Football Playoff event will stream on All HBCU Sports Network (AHSN). HBCU Football Playoff event will receive the following national television exposure during each football game. Each telecast will include:
- Content sponsorship
- Commercial Spots
- Opening and Closing Billboard
- On-Air Interview
Partners can receive the following signage benefits, visible to all fans in- venue, during HBCU Football Playoff event (where applicable per venue)
- Field logo
- Baseline signage
- Field Goal signage
- Scoreboard banner ads
- Other assets displayed in stadium during all games played at the
- HBCU Football Playoff event
- Partner will receive the following STREAM-visible digital signage benefits for a minimum of two (2:00) minutes per game at the designated venues during each HBCU Football
- Playoff event game Rotational logo recognition on LED scoreboards (where applicable per venue)
- HBCU Football Playoff Advertising & Promotion
- HBCU Football Playoff Program or roster card
- On field promotion
- In-game giveaways
- PA reads
- Social media advertising
- Web advertising
*ALL ELEMENTS ABOVE CAN BE CUSTOMIZED TO FIT THE NEEDS OF EACH INDIVIDUAL PARTNER.
FEATURED EVENTS
Monday, December 8
Football Happy Hour
Location: Allure or GEODIS | 5 - 8 PM
Tuesday, December 9
Public School District Engagement
Wednesday, December 10
Media Day
Location: GEODIS
Thursday, December 11
College Job Fair
Location: TBD | 10 AM - 2 PM
Welcome to the City After Party
Location: TBD | 9 PM - 2 AM
Friday, December 12
Jubilee Market
12 PM - 9 PM
Day Party
Location: TBD | 1 - 6 PM
Night Party
Location: TBD | 9 PM - 2 AM
Saturday, December 13
Jubilee Market
10 AM - 9 PM
Jubilee Official Tailgate
11 AM - 2:30 PM
Jubilee Bowl Game
Location: GEODIS | 3 - 6 PM
Post-Game Concert
Doors 6 PM | Show 7 – 10 PM
Official After Party
Location: TBD | 9 PM – 2 AM
Be Part of History
Join us for the inaugural Jubilee Bowl and witness the beginning of a new tradition in HBCU football.